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Smartphone buyers looking for the premium aesthetic of an Apple device without the high cost have a new Android alternative. Honor has officially launched the Honor 600 and Honor 600 Pro in Europe, delivering a familiar triple-camera design alongside massive batteries and aggressive pricing. The new lineup is explicitly marketed as "accessible flagships," aiming to capture the mid-range market with high-end visuals.
The Honor 600 Pro heavily mimics the iPhone 17 Pro, right down to the triple rear camera array and identical flash layout, especially in its striking orange colorway. The standard Honor 600 offers a slightly subtler look by dropping the 3.5x telephoto lens found on the Pro model. This design strategy follows last year's Asia-exclusive Honor 500, which drew heavy inspiration from the iPhone Air.
Both models feature 6.57-inch OLED displays and an impressive IP69K water-resistance rating, which protects against high-pressure water jets. Battery life is a major focus, with European models packing 6,400mAh cells, though Asian markets receive an even larger 7,000mAh capacity. Both devices support 80W wired charging, but only the Pro model includes wireless charging capabilities.
Under the hood, the Honor 600 Pro is powered by last year's flagship Snapdragon 8 Elite chip, while the standard Honor 600 utilizes the midrange Snapdragon 7 Gen 4. Available in Europe starting today, the base model is priced at €649.90 (around $760). The Pro variant costs €999.90 (approximately $1,170), positioning it against the base iPhone 17 while significantly undercutting the iPhone 17 Pro models it emulates.
The Strategy of Premium Mimicry
Honor's decision to blatantly adopt Apple's design language is a calculated move to capture the premium mid-range market. By offering the Honor 600 Pro at €999.90, the company is directly targeting consumers who want the status symbol of a high-end iPhone but prefer the flexibility of Android or a lower price point. This approach bridges the gap between budget constraints and flagship desires.
Packing a massive 6,400mAh battery and a Snapdragon 8 Elite chip makes this more than just a visual clone; it is a highly competitive device in its own right. If Honor can back up the impressive hardware with reliable software updates and long-term support, this aggressive pricing strategy could seriously disrupt the European smartphone market.
