Kia Unveils Futuristic EV Flagship Store in Seoul

Kia officially opened its Kia Siheung Flagship Store on February 12, 2026, in Geumcheon-gu, Seoul, South Korea. Spanning 21,500 square meters across five above-ground floors and two underground levels, this is Kia's sixth flagship location after stores in Gangseo, Incheon, Bucheon, Gwangju, and Wonju.

The site holds deep historical significance. Established in 1957 as Kia's third production facility, it produced bicycles, motorcycles, three-wheeled vehicles, and trucks before becoming a service center in 1977. After a two-year renovation, it now serves as a one-stop mobility hub for viewing, test drives, purchases, maintenance, and brand experiences.

At the heart of the store is a massive media wall featuring a 3D configurator. Customers can personalize the interior and exterior of Kia's latest EVs, including the EV3, EV5, EV9, and the upcoming PV5 electric van. The tool simulates door and trunk (or frunk) operations, turn signals, and more, offering a realistic preview before purchase.

• Multi-Content Board: Access specs, configurators, simulators, and brand content near display vehicles.
• Color Collection: Touch real samples of exterior colors and interior materials for models like EV9, K9, K8, and Carnival, with plans to expand.
• Kia Pickup Lounge: A dedicated space for new car delivery, quality checks, vehicle training, and app tutorials.

EV-specific zones highlight Kia's growing lineup. Visitors can explore advanced features virtually, building excitement for models like the spacious EV9 three-row SUV.

To meet surging EV demand, the store bolsters service capabilities with insulated EV workbenches, a high-voltage battery workshop, and waste battery storage. These ensure safe, systematic maintenance, addressing key concerns for electric vehicle owners.

The facility operates daily from 9 a.m. to 8 p.m., providing customized counseling in open spaces tailored to visitor preferences.

This flagship redefines car buying in the EV era. Traditional dealerships often feel transactional; Kia's approach integrates technology and history to create emotional connections. For buyers, it demystifies EVs by letting them 'own' a virtual version first, reducing purchase anxiety amid rising adoption. Kia sold record EVs last year, and stores like this accelerate that momentum.

Imagine a family visiting on a weekend. The parents use the 3D configurator to spec an EV9 with custom colors and features, watching doors open seamlessly on the screen. Kids play in interactive zones while parents consult advisors. They finalize the deal, attend a hands-on app training session, and drive off from the Pickup Loungefully confident in their high-voltage SUV.

Kia's investment signals aggressive EV expansion. With sister brand Genesis unveiling luxe concepts like Neolun and Kia's 'Unplugged Ground' using Apple Vision Pro for VR tests, immersive retail could go global. As Hyundai Motor Group sets sales records, similar hubs in the US or Europe seem likely, blending physical and digital to dominate future mobility.

This human-centric evolution puts people at the center: families bonding over dream cars, tech-savvy buyers testing innovations hands-free, and service techs ensuring batteries last. Kia Siheung isn't just a storeit's a blueprint for tomorrow's showrooms.