Bose is officially expanding its open-ear audio lineup with two new models designed to fix the biggest complaints about ambient earbuds: weak bass and low volume. The audio giant has unveiled the $299 Bose Ultra Open Earbuds 2nd Gen alongside an entirely new $199 fitness-focused model, the Sport Open Earbuds. For runners, cyclists, and office workers who need to hear their surroundings without sacrificing audio quality, this dual-release offers a choice between premium immersive sound and rugged, sweat-resistant stability.
Major Upgrades for the Ultra Open Earbuds 2nd Gen
The second-generation Ultra Open Earbuds introduce a redesigned audio driver specifically engineered to deepen bass and increase overall volume, directly addressing the primary weaknesses of the 2024 original. Bose is also leaning heavily into AI-driven software enhancements to justify the $299 price tag. The new earbuds feature SpeechClarity, which uses artificial intelligence to isolate and enhance voice frequencies during calls, and Auto Volume, which dynamically steps up the audio level when the user enters a louder environment.
For entertainment, Bose has integrated a Cinema mode powered by its TrueSpatial technology, adjusting the soundstage to make movies and television shows feel more immersive. The physical design has also matured, swapping the original plastic for a premium metal and beveled finish. The charging case now sits upright, supports wireless charging, and houses a significantly larger battery, boosting standalone playback time from 7.5 hours to 9 hours on a single charge.
The $199 Sport Open Earbuds
Rather than forcing one premium model to do everything, Bose is entering a new category with the $199 Sport Open Earbuds. This model features a distinct C-shaped design intended to fit more snugly on the ear during intense movement. Built specifically for workouts, the Sport Open swaps the metal finish for a grippy silicone exterior and replaces touch controls with a textured physical button for reliable playback management with sweaty hands.
The fitness model carries an IP54 rating, ensuring it can withstand heavy sweat and light rain. While it features a smaller footprint than the Ultra model, the battery life drops slightly to 7 hours. However, Bose did not strip out the smart features; the Sport Open still includes both the SpeechClarity and Auto Volume technologies found in the premium tier.
Pricing, Colors, and Availability
Both models are available for preorder starting September 19, with widespread retail availability scheduled for October 1. The standard color options for both pairs are black and "white smoke." Bose is also offering several limited-edition colorways to drive early sales.
The Sport Open Earbuds will be available in a limited-edition eucalyptus green. Meanwhile, the Bose Ultra Open Earbuds 2nd Gen will launch with three exclusive colors: cherry chocolate, olive green, and sky pink.
The Open-Ear Market Finally Matures
Bose's decision to split its open-ear lineup into two distinct price tiers signals a major shift in how audio companies view ambient listening. For years, open earbuds were treated as a niche experiment, often plagued by severe sound leakage and anemic bass. By engineering a new driver specifically to push more volume and low-end frequencies, Bose is proving that consumers no longer have to choose between situational awareness and high-fidelity audio.
The introduction of the $199 Sport Open is the most strategic move here. It places Bose in direct competition with bone-conduction leaders like Shokz, offering a compelling air-conduction alternative at a highly competitive price point. If the physical button and silicone grip perform as well as advertised, the Sport Open could easily become the default recommendation for outdoor athletes, while the Ultra model secures the premium lifestyle segment.
